What is Local SEO?
Local SEO is a process of enhancing the online marketing and website around searches that are geographically local to the business and put it in front of those people who are searching for services and products that you offer within a certain radius area.
Boosting the local SEO is too important for new and small-scale businesses. It glorifies the popularity among the local people. It also helps to promote your businesses to nearby locations. Businesses often imply the strategies to boost their SEO locally to stimulate relevance as well as visibility.
Here is my blog I have put together the best top tips for local Search Engine Optimization in 2021. Also, I answered some mystical questions along the way on how to promote your business locally, and more…
Importance of Local SEO
In today’s era, most of the old or small businesses are bleeding due to a lack of digital knowledge. Even in 2021, most of the businesses are running traditionally or using the old tricks to build the customer base.
It’s probably a good idea to really understand what is SEO and why is it so important for every business.
The reason we use search engines is that that they provide the best answers to the questions that we’re searching for and if your website doesn’t appear on the first page of the search results, then you’re nowhere.
Tips to Improve The Local Search Engine Optimization
Some people are new, Some people have been doing SEO for a long time and Google doesn’t necessarily care that you have all the pieces in. The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very competitive space then yeah, you’re going to appear on the first page.
So these tips that I’m going to share are going to help you to start putting those pieces in to get started on your Scope of SEO journey for local businesses.
1. Create or claim your Google My Business Profile
Google My Business is this tool that Google has created that allows users to see all of your business information in one place. Creating a Google My Business account is generally considered one of the first and most important steps of running your business successfully.
It is a free tool that – based on your business profile – gives you the ability to appear on Google Search and Google Map.
Benefit 1: Cost-Effective
If you are just starting out or have a limited budget, every dollar counts and having such a valuable resource for free can allow you to direct your resources elsewhere.
Benefit 2: Visibility on Google Search & Maps
GMB is the prime real estate it can occupy in search results. GMB profiles appear in the Local “3-pack” area and in Google Maps results when you perform a Google search.
2. Optimize The GMB Profile For Good Local SEO
Firstly, It’s great to have it created but secondly if you don’t have all the information that Google is looking for. Then they’re not going to recommend your business over someone else.
So that means having your business name correct, your address, your phone number,your hours of operation.
Those are the basics that most people do,but optimizing it really means going a level below that so adding photographs, adding your logo, adding pictures of your building so that was when people are
actually going to your business they know what it looks like.
If you’re a restaurant,include pictures of dishes and what you’re known for so that way people have lots more information when they’re looking at your Google My Business page. So those are the key things that you need to do to optimize.
If there’s reviews that are outstanding, you need to respond to all of those reviews. You need to encourage your customers to go and leave reviews because that also plays a part in how you’re going to rank against other local business profiles.
3. Add your business to relevant business directories
These are other sites that their main business is promoting other businesses like yourself and so you need to make sure that your business not only is there but the information is correct and the great thing, it’s an easy back link.
Absolutely, So it really helps with your SEO to make sure that your business anywhere people are looking at these business directories, your business shows up.
4. Add your business address to your website
It sounds pretty plain and simple but a lot of websites don’t have that.
So again, to increase your rankings, this is one thing that not only Google is looking for but your users, if they’re wanting to visit your business or they want to have the address very prominently placed.
So put it in the footer. Also create a separate page about your location. Just make sure that it’s visible, and very prominent.
Yeah, that helps. That’s visual.
People can click it, can see exactly where you’re located, the cross streets. So that’s always helpful as well so just make sure that you actually have the address called out and written out next to that.
5. Consistency in NAP across everywhere in Local SEO
What is NAP? Name, address, phone number.
So you need to make sure that those three things are consistently formatted everywhere. Pick one and then update it on your website. Stick with it and also update it on your Google My Business and then update it anywhere else where your website appears.
If you don’t own those websites then email the owner and say, “Hey, can you update this?” And most likely they will but just make sure it’s consistent everywhere.
6. Utilising local “Hot” keywords
If there is a popular location near your place, you might want to use them to your advantage as well. For example, you can mention your location as “opposite to Starbucks” or “behind Hypermarket” etc.
7. Getting Reviews to Improvise the Local SEO
Getting reviews is an integral part of any type of business that needs to attract customers. Customers want professional services and one way they get that certainty is to choose the business with the most positive reviews. Notice the word “positive”. It is also vital that you perform a good screening test to make sure you get reviews from happy customers.
- Customers want certainty in professional services.
- Reviews help in generating an impressive profile.
- Reviews optimise your business more effectively for local search results.
In Conclusion, as important as local Search Engine Optimization is for a business, the function does not require much effort. Although it is fairly simple for you to complete these outlined tasks in order to help promote your business locally. Boosting the local SEO should feel like a piece of cake for a person who has already gone through the tougher part of setting up their business. The major part of this post is mostly free. If you’d like to discuss anything or need help on your local SEO, please feel free to contact me.