Today we will talk about SEO myths. There are countless myths surrounding SEO expectation and reality in a career in digital marketing. With so much misinformation online regarding SEO, it can be extremely challenging for a marketer to know what to believe
These are the very common myths which you think it happens but it doesn’t
SEO is a fraud
SEO is a fraud is the biggest myth I have ever heard while doing website SEO. There are many businessmen with whom I am in touch with and whenever I tell them about SEO they say SEO is a fraud
Now what happens is sometimes a digital marketer takes money from the company and he said that he will bring result within 6-8 months. Digital marketer says give me this amount of money and I will put my this and these efforts. So as a digital marketer or SEO specialist, it is my responsibility to put efforts into SEO
For example – A company gives us 5k monthly and tell us to rank their website above their competitors. But there could be chances that our clients’ competitors are putting more efforts than us. And thing like this usually happens and they think that result will come in 2-3 months but then the result won’t come because of this many businessmen thinks that SEO is a fraud. I am telling you this is a very common thing
You need to write a blog every day
If you are writing content every day thinking it is keeping your website fresh and, therefore, more rank-worthy, then you are likely wasting time.
It would be better to write well-considered, researched, and useful content pieces less frequently and reserve your resources to making those highly authoritative and shareable.
Google doesn’t like SEO
What is SEO? SEO means following those practices which help in making user-friendly content
There are many other things but this is the main one. SEO is all about making content that is easy to understand for Google or users
So there is nothing wrong in doing SEO because you are just optimizing your content according to users and Google. So overall you will get the benefit
Google will consider it bad only if you are doing SEO with wrong practices
SEO is all about ranking
You have to be on number one if you don’t then you won’t get more business. It is not compulsory that traffic only goes to sites that are ranking on a number one
Let’s take an example – You see the top 3 links in the search engine, would you always click on the first one? even the Majority of people have a habit of clicking the second one. Basically, you will click on that link which will have a good description, title, and content or you will click on the link just because it is showing on no1.
The most important thing is CTR, even if you are ranking in the number second but still getting more clicks so at the end you will get more benefit. You can even be at number one in the long term.
The next thing is the backlink. People believe that If you make a backlink then your site won’t be rank and your business will be destroyed. If you are making a backlink in the right direction then you won’t face any issue. Backlink means, for example, I want to have food and someone is referring me to a particular shop
The same thing is happening in Google. If any website is referring to any other website then it’s called a backlink. But if you choose the wrong way of making backlinks or making spamming backlinks then there is no use in it. According to me, guest posting is the most relevant way of getting backlinks. Nothing is better than that.
Write the best article ever and you will be rank automatically.
Suppose you wrote content but Google isn’t able to crawl it properly. Google isn’t able to index that content and it will think that content is not good enough but Because of that thing your article won’t be rank along with the good content, you should also focus on on-page optimization.
Keyword research is a waste of time is one of in SEO myths
People think if they want to create a blog on diabetes so they will write all the things related to it and google will rank it automatically. Along with that, they thought of doing on-page SEO as well as
Suppose you wrote good content about diabetes and then you got to know only 10 people search about it. SO what’s the point of writing so much content
Before writing any article keyword research is necessary because you should know that is there any need for that topic in the market or not
This is not similar to youtube content because Youtube suggest different types of content in front of you but google doesn’t perform the same thing
I know news feed is different so I am not talking about that thing but the overall thing is happening in this way
In youtube browse feature, search feature, and suggested feature all of these works but If you want to work in google then you need to do keyword research
If you want to work in YouTube then you also need to do keyword research
Once you made a website so beautiful with images and animation so it won’t rank because it becomes heavy now
If you optimize images so you won’t face any issue. This SEO myths blog is around only 1 MB size.
The next thing I have seen in many YouTube videos and that is write your blog and submit it into google
And if you don’t submit then google won’t able to know that your website exists.
Google will even index your website by crawling the link that you shared on youtube or facebook. SO it’s not necessary that you have to index your website
For trial just write a blog and don’t index that article. After a few days, it will rank automatically
There are many people who don’t know how to index website even their websites are still ranking
The social signals are not important for SEO
In this blog, I am continuously talking about my blogs like how much did I spent and etc so subconsciously I am telling you is go and open that blog
I am telling you please tell me in the comment that how was the blog and if you like it so save it to your bookmark or share that article on social media
Now what will you do, you will go and start reading that article and if you like it so you will also share that on your social media platform
Now by doing things in this way you are creating free social bookmarking for my blogs or videos
There would be many bloggers and whenever they will talk about SEO so my blog will surely come up in their mind
I have seen many people who are recommending my free digital marketing blogs so this thing also works like backlink
Keyword stuffing is a bad thing which is 100% correct in SEO myths
So what I am doing? I am doing keyword stuffing and this is the wrong thing and it will never be beneficial. The most important factor is telling Google what your content is all about
For example, you write a blog on a specific topic but when google comes for indexing so he wasn’t able to understand what content is all about And until he knows that what content is all about so your blog won’t be ranked on google
That’s why there are many plugins like Yoast SEO who helps you to do better SEO by phrasing the specific keyword and all
The last in SEO myths: SEO is a one-time activity
In my experience, there are two SEO paradigms.
The first, you see most from creative agencies and SEO software vendors.
In this world, SEO is a set of simple best practices. It’s 10 or 20 things that you can get right from a simple, relatively mindless audit.
Look, I get it. That has a place. If SEO is a quick best practice, then sure, do it once and forget about it.
If you’re building a new website, you have to look at it this way. Otherwise, you’re never done and ready to launch.
SEO is a long-term investment. When you sign on for an SEO campaign you’re saying, ‘I’m using this % of my marketing budget so that my web site is stronger 6 months to a year from now.”Joe Chilson
I’m sure that these 10 SEO myths will help you grow your site and find even better ways to cater to your target audience with results-driven content marketing.