A career in digital marketing sounded like something new or risky in early 2019. Before few years if you want to do a career in digital marketing then people were like ” definitely he/she is not good in studies that’s why he/she does not choose the Engineering or Medical Science”. But now the situation is completely changed and we have entered the era of digitalization.
As we all know today’s world is all about digitisation. From early morning wake up alarm to late-night WhatsApp chats everything is due to the digital era. There’s no getting around the fact that almost all businesses or entities, sooner or later, must include digital in their marketing activities. If we human can’t live without digital gadgets then how the businesses can grow without digital presence?
To fulfil the demand for digital growth of businesses, the digital marketers outweighing the supply. As a result, there are plenty of opportunities out there for those looking to get into the digital marketing field.
So you will think what’s all hype about? Here learn more about this fascinating and versatile field.
What Is Digital Marketing?
Digital marketing is not that different from the traditional marketing, If you have a product or service which need to sell and you are looking different ways to engage with customers to build brand awareness and finally you close the sale.
Similarly, Digital marketing is an advance version of traditional marketing which is not limited between buy and sale. It encompasses even more roles and skills that marketing before.
In simple words, It includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
What Are The Digital Marketing Channels?
Digital Marketing has a number of channels or type of channels. Among them, online and offline are two main channels where it majorly works.
Online marketing channels are based solely on the Internet while offline marketing channels have to do with digital devices that are not necessarily connected to the Internet
- Website Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
- Inbound Marketing
- Mobile Marketing
- Video Marketing
- Web Design And Development
- TV Marketing
- SMS Marketing
- Radio Marketing
- Billboard Marketing
So why to wait? Lets get digital in this era of NEW NORMAL
What Does a Digital Marketer Actually Do?
Till 2020 because the world of digital marketing changes so rapidly, it’s hard to define exactly what digital marketer do on a day-to-day basis.
So instead of taking you through a timeline of what they might do – aside from checking emails, running campaigns, and keeping close tabs on clients and accounts – we’ll be discussing practical concepts and some common best practices within the industry.
Lets discuss above,
Firstly, As per my experience in this industry, Digital marketing is not just conducting Facebook or google campaigns and doing SEO research. It’s a set of skills and tactical decision-making when taken historically even if the organization is growing or not and whether it is big or small.
For example, the SEO expert would focus on driving organic traffic through strong keyword research and developing content on the relevant topics. A social media marketer would need to have a fluid understanding of how to engage with audiences across different social media platforms effectively.
Secondly. Digital Marketer should have the ability to see and understand what is and isn’t working. Why I am saying this because in this field Data is a KING. With the help of data, the digital marketer should know how you can assess? which path to take with a campaign?
Thirdly, Digital Marketer diligently monitors SEO reports and conducts keyword research. It is important to attract consistent and relevant organic traffic on your website or videos. It helps the organization to get traffic at a low cost.
Digital marketer also works closely with design and copywriters to maximize campaign efficiency. If done well this can lead to unique and powerful results for the organization once the team’s goals and skills are aligned and unified
It’s nearly impossible to get everything right the first time, so digital marketer perform the vital role in AB Testing. It is an excellent practice to segment the audience, then create multiple campaigns to identify which produces the better results.
Why Choose A Career In Digital Marketing?
Digital marketing is a field that’s ever-changing and engaging; there is always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.
For me, Digital marketing is a house which has plenty of rooms of creativity, freedom of work, money, happiness, lots of experience and etc.
As demand for digital marketing has grown, so has the number of specialist digital jobs require in companies and agencies. Like SEO Executive, Social Media Marketing Manager, PPC manager, E-commerce Expert, Affiliate Marketing Executive, Content Marketing Specialist, Display Advertising Specialist and plenty of jobs titles.
If you are thinking to start something your own? By using your digital marketing skills you can definitely start your own blogs, freelancing, coaching institutions, online activities, consultation. Oh My God! So many options.
This industry requires passion and a desire to succeed. Those who are committed and passionate about Digital Marketing As a Career, it is a career with excellent long-term prospects.